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Hennepin County Design System

Logos

Hennepin County’s logos are the trusted emblems of our brand. They are our most powerful visual brand assets. They immediately communicate who we are. Correct use of our logos is key to maintaining a professional and coherent brand.

Our brand balances tradition with progress in a multi-logo system that maintains the equity of our legacy Hennepin "H" but introduces an additional promotional logo for greater flexibility within the many places our brand and services come to life for our residents.

External partners must get approval from Hennepin County Communications on logo use and guidance.

For details about logo best practices, visit Brand foundations.

Legacy logo download

The institutional logo is our legacy mark.

When to use

Display the "H" of the logo in either our Deep Blue (PMS 295) with "Hennepin" displayed in white, or in reverse with the "H" in white and "Hennepin" in Deep Blue.

 

HC Legacy Logo Dark Blue (PNG, 1MB)

HC Legacy Logo Dark Blue (SVG, 1MB)

HC Legacy Logo Reverse (PNG, 1MB)

HC Legacy Logo Reverse (SVG, 1MB)

Promotional logo download

A modern interpretation of our institutional legacy logo. The promotional logo may appear in Deep Blue, black or reversed to white.

When to use

Used to maintain the equity of the Hennepin "H" in a form factor that is more legible, especially at small sizes. Used when we need to be succinct in our branding and well suited for digital applications.

 

HC Promo Logo Dark Blue (PNG, 1MB)

HC Promo Logo Dark Blue (SVG, 1MB)

HC Promo Logo Reverse (PNG, 1MB)

HC Promo Logo Reverse (SVG, 1MB)