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Hennepin County Design System


Design is the visual part of our brand.

The design system provides logos, icons, color palettes, and typography styles. These assets reflect our brand identity. The design system gives guidance in how to use them.

You can then create products that are accessible and have visual appeal. Your digital products will also have a cohesive brand presence.   

For more information about understanding our brand, visit Brand foundations.

Design assets and guidelines for using them

Each asset reflects our brand personality and values. So don't alter logos, icons, or typography.

Each asset has guidelines and best practices to help you use the asset in the right way. Use of the guidelines ensures a unified brand presence across platforms and materials. It also makes brand assets accessible to people with disabilities.

Take time to understand the guidance for each design asset. Learn the do's and don'ts of using each asset or standard.