Iconography

Icons can help communicate ideas and information quickly and effectively. They can cut across language barriers. Avoid using icons to represent complex ideas or as a substitute for complex ideas. Instead use them to help stress meaning and give purposeful visual cues.

Consistent use of iconography is a simple way to reaffirm our brand and functionality of our digital products. It adds another dimension of relatability to our design aesthetic.

Basic guidelines:

• Use icons to support the content.
• Use simple, recognizable icons.
• If possible, include a visible text label alongside icons.
• Avoid using the same icon to represent different things.
  • For example, the same search icon (magnifying glass) should only be used for search functionality, and not used as a way to let users magnify their screen size.