Iconography

Icons can help communicate ideas and information quickly and effectively. They cut across language barriers. Avoid using icons to represent complex ideas or as a substitute for complex ideas. Instead use them to help stress meaning and give purposeful visual cues.

Consistent use of iconography is a simple way to reaffirm our brand. It adds another dimension of relatability to our design aesthetic.

Guidelines:

• Use icons to support the content.
• Use simple, recognizable icons.
• Use friendly, rounded shapes with large amounts of solid space for color.
• Limit the use of brand accent colors to one on a single page for design simplicity.
• Use appropriate color cues for functional icons (like the color green for success). For detail about use of color, visit Colors.
• Use the brand guidelines. Visit Brand foundations.