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Web formatting standards and guidelines

This resource is for county web content creators. These standards ensure an optimal user experience across the website.

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View the overall structure and page elements on the sample web page.


  • One to two lines
  • Concise and descriptive title
  • Avoid acronyms and jargon. If acronyms are used, write them out in the first paragraph.


Examples of correct formats:

Phone: 612-348-3011
Fax: 612-348-7005
300 South 6th Street
A600 Government Center
Minneapolis, MN 55487
M-F, 8 a.m. to 4:30 p.m.

Denise Jones, community engagement
Phone: 612-348-1954

If there is no email address, include a name or department title with phone numbers or addresses.

The contact name should not exceed two lines.

Metadata and search

Metadata is required for every web page. Include page description and keywords so search engines can find the page. See an example of Sitecore metadata (DOC).

Images, videos and interactive maps

  • Contact the web team about use of images, videos and interactive maps


  • Limit to seven drawers per page
  • Keep drawer titles concise and descriptive
  • First drawer may be set to open automatically

Document names

Before saving a document or image into Sitecore, give the file an intuitive name and assign a document type.

  • File name should be descriptive and short
  • Use hyphens to separate words
    • Example: recycle-everywhere-brochure.docx
  • Do not include unnecessary prepositions
    • Correct: sheds-building-land-list.pdf
    • Incorrect: the-sheds-or-building-and-land-list.pdf

Document format and size

Documents on must be labeled according to file type and extension. The format is "File title (file extension)."


Right-click on the file name and select "Properties." The file extension will be noted as part of the "Type of file" listing on the "General" tab.

Include the file size for documents larger than 5 MB and round to the nearest MB. 1 MB = 1024 KB


  • File title (PDF 5MB)

Heading 2 is for primary headings in your content (large black)

Heading 3 is for sub-headings, always coming after Heading 2 in a given section (smaller black, appears bold).

Heading 4 is a sub-heading for Heading 3. If applicable to your content, it comes after Heading 3 (appears the same size as normal text, bold)

Heading 1 is only used for the page title (e.g. Web formatting standards and guidelines on this page). You will never use Heading 1 in general content work.

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