Branding and Logos

The purpose of this guide is to provide clear information for the consistent use of the county brand and corporate identity, including the official Hennepin County “H” logo and branding system.

The Hennepin County Brand

Learn about the county's brand and identity system and how to co-brand with other agencies.

Logos

Download and learn how to use the Hennepin County "H" logo.

Fonts / typography

Learn which fonts have been selected to make your information readable and easy to use.

Templates

Download PowerPoint templates and get guidelines on how to use them.

Colors

Learn how to use the Hennepin County system of corporate colors.

Official county seal

Learn how to use the Hennepin County seal.

Identifying departments

Learn how to identify individual Hennepin County departments within the larger county brand.

Subordinate graphics

Learn about photography and other graphic elements.

Stationary, letterhead, envelopes and business cards

Learn about the required elements of these corporate identity tools.

Partners

Assisting Public Affairs with branding information and compliance are Central Services, a division of Information Technology, which helps monitor and enforce the proper use of the county identity; and the Purchasing Department, which helps ensure that county branding is consistently required for all contracted communication and marketing services.